North Texas country clubs are experiencing financial growth as the popularity of golf continues following the pandemic. According to the Dallas Business Journal, member-owned country clubs in Dallas-Fort Worth reported assets exceeding $431 million, based on an analysis of IRS filings from thousands of clubs.
Dallas Country Club led the region with $128.4 million in assets in 2023. Brook Hollow Golf Club and Northwood Club followed with $59.7 million and $57.9 million, respectively. Dallas Country Club also ranked second in Texas by asset value and was first in state revenue, generating $32 million last year, which placed it ninth nationally.
Nationally, member-owned country club assets rose by 27 percent between 2020 and 2023, moving from a median of $1.4 million to $1.8 million. This increase is attributed to more people joining clubs during the pandemic and significant investments in amenities as clubs try to differentiate themselves.
Mark Kovacs, a private club adviser, said that wellness and performance features are becoming essential for success: “Luxury is shifting from material exclusivity to optimal health and time well spent.” He noted that clubs are adding amenities such as cold plunges, infrared saunas, and biometric tracking to appeal to members across generations.
Noah DiPasquale, founder of Epic Golf Club, said that club campuses are evolving into retreats where members can spend entire weekends without leaving: “The next wave will be ‘destination clubs’ where members can spend an entire weekend without leaving the grounds.”
Nick Clark and Dawson Williams, founders of coworking company Common Desk, are developing a new club in Lake Highlands featuring a large pool, gym with yoga and pilates studios, spa facilities including a sauna and cold plunge, as well as two restaurants.
Rising land values and water restrictions present ongoing challenges for new course development near urban areas. Existing clubs also face pressure to justify increasing membership fees. According to Chris Davis of Club Benchmarking, golf club membership costs increased by 9 percent from 2022 to 2023 and another 5 percent through mid-2025.
Although analysts expect a slight decline in total golf course numbers through 2027 due to these pressures, they predict industry stabilization and renewed growth beginning in 2028.
