Dominium Apartments, an affordable housing developer based in Plymouth, Minnesota, is planning a new built-to-rent community in Terrell, east of Dallas. The company intends to begin construction this year on the $70 million project at 1010 Rose Hill Road, according to a filing with the Texas Department of Licensing and Regulation. Completion is targeted for May 2028.
The planned development will cover 66 acres and offer about 480,000 square feet of residential space. It will include 350 units made up of single-level buildings and two-story duplexes. Amenities are expected to feature a clubhouse, pool, playgrounds, and a school bus shelter. The filings indicate that these plans are preliminary and could change.
This site is located near Woodlands Terrell, which was developed by Altura Homes in 2023 as the city’s first single-family built-to-rent project. While Dominium specializes in affordable housing projects, Altura marketed its development as “luxury living in the country.” Dominium entered the built-to-rent sector recently, having started its first single-family rental home community in Phoenix in May 2025.
North Texas has become one of the leading regions nationally for built-to-rent developments. At the start of 2025, Texas had approximately 22,000 built-to-rent units under development across major cities known as the Texas Triangle. Between June and September 2025, Dallas ranked second among U.S. cities for built-to-rent construction activity behind Phoenix; Fort Worth ranked fourth after Atlanta. Together, Dallas and Fort Worth accounted for over 9,000 units under construction during that period.
Built-to-rent projects have mostly expanded outside Dallas’ urban core with Fort Worth and McKinney seeing significant growth.
Terrell sits about 40 miles east of Dallas along Interstate 20 within Kaufman County—a region that experienced the nation’s second-fastest population increase from 2023 to 2024 according to Census Bureau data.
The area’s rapid population growth has increased demand for housing but also raised concerns among residents regarding congestion, rising home prices, and pressure on local schools. These issues previously delayed approval for Terra Nova—a proposed Main Square development covering 2,000 acres—until modifications were made to address public feedback.
Despite new supply coming online last summer in Kaufman County—including both newly constructed homes and existing properties—the median sale price dropped by five percent compared to the previous year.
