Old Parkland, a well-known site in Dallas finance circles, has expanded with three new office buildings, bringing the total to 16 buildings and increasing its office space to 842,000 square feet. The development reinforces Old Parkland’s reputation as a leading address for North Texas wealth.
Located at 3819 Maple Avenue near Reverchon Park, Old Parkland is described as resembling an Ivy League campus more than a traditional office park. The property features manicured oaks, marble and wood-paneled interiors, and various artifacts including dinosaur eggs and presidential portraits. A replica surgical amphitheater is also part of the decor. Former President George W. Bush maintains an office on the premises.
Access to Old Parkland remains highly selective; prospective tenants are invited rather than applying directly, often being personally recruited. Harlan Crow, heir to the Trammell Crow real estate family and developer of Old Parkland, has curated the campus with unique items and continues to influence its culture.
The expansion coincides with increased demand for high-end office space in Dallas. Major financial institutions such as Goldman Sachs and Bank of America are developing new campuses in the city. Finance jobs in Dallas now surpass those in Chicago and Los Angeles.
Despite this growth, premium office space remains limited. Family offices and private equity firms seek exclusivity without extensive sprawl. Old Parkland addresses this demand by offering some of the highest rents in Dallas while maintaining a selective leasing approach. Crow Holdings is headquartered at Old Parkland within a restored 1913 hospital building.
The newly added East Campus is reportedly 80 percent leased. The New York Stock Exchange (NYSE) recently secured 28,000 square feet for its Texas operation at Old Parkland.
Beyond its facilities, Old Parkland hosts about 450 lectures and debates annually in an underground chamber, drawing figures such as Joe Biden, Rahm Emanuel, and Karl Rove. Matt Weiss, an Austin-based founder, reported that a single lunch at Old Parkland resulted in significant investment commitments for his AI startup.
Amenities at Old Parkland include features like a parking garage that plays classical music for tenants. The deliberate rollout of new buildings and gradual leasing strategy aim to preserve what developer Harlan Crow calls the project’s “country-club aura,” which stands out amid a broader Dallas office market where vacancy rates are around 25 percent.
“Prospective tenants don’t apply — they’re invited, and often personally recruited.”
“For Austin-based founder Matt Weiss, a single lunch inside led to ‘a couple million’ in commitments for his AI startup and a stack of new contacts.”
Other tenants note that having an address at Old Parkland signals access within elite business circles.
