Unbridled Living, a company based in Louisville, Kentucky, has expanded into Texas with the acquisition of its first property in the state. The firm purchased The Reserve at North Dallas, a 273-unit senior housing community located at 12271 Coit Road. The property has been rebranded as Unbridled Living of Dallas. JLL represented Unbridled Living in the transaction and also arranged financing through Arrowmark Partners. The acquisition loan is for three years and includes two options to extend for an additional 12 months each.
The property was built in 2000 and offers amenities such as a game room, wellness center, salon, library, resident lounge, and putting green. It is situated about 12 miles north of downtown Dallas. According to JLL’s release, approximately 94,000 residents aged 65 and older live within five miles of the facility.
This purchase marks Unbridled Living’s second senior housing property; the company also operates a similar community in Columbia, Missouri.
As the population ages, demand for senior housing is increasing nationwide. Industry reports indicate that between 35,000 and 45,000 new units will need to be added annually to meet peak demand from aging baby boomers. However, construction starts for senior housing are currently at their lowest levels since the Great Financial Crisis. Despite this slowdown in development activity, occupancy rates have rebounded from pandemic lows and are now steady at around 89 percent.
In Texas specifically, people aged 65 and older now make up about 14 percent of the population—a segment that grew by nearly four percent from 2023 to 2024. Projections suggest that within ten years, this age group could account for over one-fifth of Texas’ population. There are currently about 64,000 senior living units across Texas with another 2,500 under construction.
While some investment firms have faced difficulties in this sector—Blackstone recently decided to liquidate its $1.8 billion investment after incurring losses exceeding $600 million—other companies such as Welltower and Sonida Senior Living continue to invest in senior housing assets.
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